Media Kit

Logo Files

The main RiverSong logo is a reverse logo. It should always be placed on a dark background for high contrast. If a white background is required, use the secondary logo where “RiverSong” is in dark blue.

For Print

Main logo, secondary logo
EPS and PDF
JPGs included of secondary logo option (for light backgrounds only)

Hi Resolution for Print

For Web

Main logo, secondary logo
PNG
JPGs included of secondary logo option (for light backgrounds only)

Lo Resolution for Web

Font Files

Bitter – Main font

This is the font that should be used throughout any RiverSong promotional materials. It can be used for headings as well as body copy for shorter paragraphs. You can download for free from Google Fonts.

Open Sans – For large amounts of copy

On any promotional materials that require large amounts of copy (more than a couple of paragraphs) the font Open Sans should be used. You can download for free from Google Fonts.

Brandon Printed (or Intro Rust) – Only for logo and top level headings

This is a premium font that would need to be purchased for individual use on MyFonts. The variations of this font used are: One and Inline.

A secondary option, if this textured font is absolutely needed, download and use the free version of Intro Rust from FontSpring.

This fonts should be used minimally. For example, a top-level heading on a printed marketing piece.

Veneer Extras – Icon font

The star icon in the RiverSong logo and for the bullet points on print materials is created from the Veneer Extras font. It uses the Y character. Veneer Extras can be downloaded for free at MyFonts. A graphic is also provided below.

Color Palette

Below is the color palette used throughout the RiverSong branding.

Main Colors

Dark Blue

Pantone: 2965 C
CMYK: 100, 81, 46, 50
RGB: 3, 39, 66
Hex: 032742

Teal

Pantone: 631 C
CMYK: 72, 13, 26, 0
RGB: 55, 169, 185
Hex: 37a9b9

White

Pantone: 000 C
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffff

Secondary Colors

To be used very minimally.

Purple

Only for headings if needed. The dark blue and teal should be used prior to this. It can also be used as an overlay to background images.

Pantone: 269 C
CMYK: 88, 100, 17, 8
RGB: 72, 29, 121
Hex: 481d79

Light Gray

Only to be used as a background color if needed to be separated from the white.

Pantone: 663 C
CMYK: 5, 4, 4, 0
RGB: 238, 238, 238
Hex: eeeeee

Graphics

Background Images

Two hi resolution images can be downloaded below.

Hi Resolution Backgrounds